ROMANIA: Mega Image, an investment of 3 million euros in the new concept store Cobalcescu | Progresiv

Mega Image invested 3 million euros in the Cobalcescu concept store, the largest store of the retailer, located right in the center of Bucharest, in the historic building of Grigore Colbalscescu Street.

With a total area of ​​6,000 square meters and a sales area of 1,740 square meters, the new Mega Image ambassador-store is the largest supermarket of the Belgian-Dutch group Ahold Delhaize. Moreover, the sixth Mega Image store concept brings novelties in terms of layout, assortment and shopping experience. About 16,000 SKUs are listed in the store. The store integrates all the special concepts tested by the retailer in its other units, such as Equilibrium Health & Wellness, Wine Gallery, Fromagerie and Angst Island, as well as a fresh fish area. The retailer also brought the Pane & Pomodoro pizzeria for the first time, with the Napolean cuisine emblematic products.

"Cobalcescu becomes the most representative Concept Store in our chain, offering shopping inspiration right in the heart of the city, while also having a historical value through the building that keeps the story of interwar Bucharest. It is a unique project that we will further develop to become truly a valuable space for the community, preserving the modernly reinvented historical elements. The uniqueness is also given by the store concept we have already used to our customers with genuine corners and specialties", says Adrian Nicolaescu, VP Marketing Mega Image.

For the new Mega Image store concept, the building, built between 1928 and 1935, has been transformed, the reconstruction process lasting about two and a half years. The store occupies all levels of the building, as follows: ground floor parking, valet parking at level 1, store at levels 2 and 3. In total, the store has 68 parking spaces, of which 38 are with valet.

Mega Image has a chain of 600 stores in Bucharest, Cluj-Napoca, Constanta, Ploiesti, Brasov, Targoviste and other cities in the country under the Mega Image, Shop & Go and Gusturi Romanesti banners.