ROMANIA: Mega Image gets closer to the 600 stores threshold | Progresiv

Mega Image retailer opened 69 stores last year, 16 more compared to 2016, reaching a chain of 596 units nationwide.

Out of these openings 20 were operated under the Mega Image banner and 49 in the Shop & Go proximity format. December was the most active, with 21 new openings in Bucharest, Cluj, Brasov, Giurgiu and Targoviste.

Also in December, Mega Image launched a new Shop & Go concept - Mega Apetit, based on ready meals. It is located in the Plaza Mall shopping center in Bucharest and is specially designed for the food court and office area, where the products will be mainly from the Mega Apetit range: sandwiches, appetizers, salads, soups, soups, main dishes, sweets and full menus.

Novelties in the new store are the cooked, hot or cold dishes, ranging from Romanian recipes to gourmet dishes prepared on fire or on the charcoal grill.

"The year 2017 was a good year, with many challenges that helped us to grow and meet all our goals. A first success of this year was the entrance to the retail market in Cluj Napoca, where we came to the consumers as well as the local producers. We also strengthened our position in Bucharest by increasing the number of Shop & Go and Mega Image locations in 2017, launching our own e-commerce platform. (...) So we end the year in force, with an acceleration of expansion", said Vassilis Stavrou, General Director of Mega Image.

The company, with over 10,000 employees, ended 2016 with business of 4.32 billion lei, reporting an increase of 21% compared to 2015.