ROMANIA: Farmec increased its online sales by 23% in 2017 | Progresiv
Farmec, the largest Romanian cosmetics producer, registered an increase of about 23% in online sales last year compared to 2016, with orders being made both domestically and abroad. 
The growth is due to several key factors, such as the implementation of the new digital marketing strategy, which included several commercial and functional changes in the online store, but also the expansion of the portfolio and the penetration of new important segments.
Hyaluronic acid vials of 5% concentration and collagen vials are the most demanded products in the online store. Thus, in the online sales rankings are Gerovital H3 Evolution, Gerovital H3 Evolution, Gerovital H3 Derma+ Premium Care and Aslavital Mineralactiv ranges. The best-selling online range is the Gerovital H3 Evolution.
Among the other top ranges of online preferences Gerovital Tratament Expert, Gerovital Luxury, Farmec, Gerovital H3 Classic or Gerovital H3 Men.
At the beginning of December 2017, Farmec's chain of brand stores comprised 8 Farmec stores located in Cluj-Napoca, Arad, Brasov, Sibiu, Targu-Mures and Timisoara and 13 Gerovital stores located in Cluj-Napoca, Bucharest (3 stores), Constanta, Timisoara, Craiova, Ploiesti, Suceava, Iasi, Piatra Neamt, Galati and Ramnicu Valcea.
Farmec ended 2016 with a turnover of 196.8 million lei (43.8 million euros), up by 14% compared to the results reported in 2015.
