ROMANIA: Farmec, 9% higher turnover in H1, thanks to brand stores | Progresiv

Romanian cosmetics producer Farmec achieved total sales of over 105.5 million lei in the first six months of this year, 9% higher than those of the same period of 2016.

This year's turnover was supported by the significant expansion of Farmec and Gerovital stores chain, which currently has 19 brand stores, opened both in major shopping centers and key city areas. Since the beginning of the year, eight brand stores have been inaugurated, with at least two more spaces scheduled to be opened by the end of this year. Due to the expansion policy, in the first six months of 2017, Farmec's own chain of stores reached sales of 1 million euros.

According to Farmec representatives, the positive situation from the first semester will contribute to the achievement of the target set by the company for the whole year, in terms of turnover.

"(...) The results obtained in the first half of this year give us all the confidence that we will be able to reach our target set at the beginning of the year, that of turnover growth of over 10%. It is a success that we owe primarily to the those who love our brands: Gerovital, Farmec, Doina, Nufar and Triumf, but also to the strategy of expanding the brand stores chain. (...)", said Mircea Turdean, general manager of the cosmetics producer.

The result of the first semester was also supported by sales reported through the Farmec online store, 20% higher than those from H1 2016.

The local cosmetics manufacturer Farmec ended 2016 with a turnover of 196.8 million lei (43.8 million euros), up by 14% compared to the results from 2015.