ROMANIA: 130,000 euros, the investment in the first local factory for ready-made pancakes | Progresiv

Presage / Micro Food Company, with 100% Romanian capital, opened the first ready-made pancake factory, the total investment amounting to 130,000 euros. Recently, the manufacturer also signed the first contract with a food retail chain, Auchan Romania.

"Taking into account the increasing consumption of ready-to-eat and fresh food products in the last two years, combined with the Romanians' attention to domestic products and clean label, I am optimistic about the success of our project and the development of the next assortments at work, with even more addressability, including the moving consumer who prefers ready-to-go snacks", said Georgiana Gheorghe, founder of Clatette.

Clatette can be found, as of March, with three assortments on the shelves of Auchan stores in Bucharest: classic pancakes (flour, eggs, milk), pancakes with cocoa & rum, pancake leaves with cinnamon. The finished product, in stores, consists of packing 12 sheets of fresh pancakes made from natural ingredients, vacuum packed.

The fresh pancakes made of natural ingredients are also distributed on HoReCa channels, especially in public and private school canteens and public canteens, but can also be ordered for corporate or private parties.

Clatette is the first local ready-made pancake brand and aims to quickly become one of the favorite desserts bought to serve at home. In the Clatette portfolio there are at least 10 recipes, but seven of them were distributed in the market: five as dessert bases (simple pancakes with white flour, cocoa & rum, cinnamon, Bourbon vanilla, dried mint) and two recipes without sugar (pancakes with whole flour and dried basil).