PepsiCo and Strauss Group joint venture start hummus sales in Germany | Progresiv
Obela, part of the global international Dips and Spreads company, a Joint Venture held by Pepsico and Strauss Group, will start selling Hummus products in Germany. Obela will initially sell five Hummus products which include Classic Hummus, Hummus with sun-dried Tomatoes, Hummus with roasted pine nuts, Hummus with Garlic and Mediterranean Hummus all in packs of 175 grams. 
The sales in Germany follow the acquisition of Florentine, a Netherlands based company in June 2017 and the establishment of a dedicated production line for Obela at the Florentine premises.
Gadi Lesin, CEO of Strauss Group said: “The launch of Obela in Western Europe is a significant milestone for Strauss Group, as part of the group’s global journey overall and the Dips and Spreads business specifically. Over the past decade Sabra has become the largest producer of Hummus in the world and the unique partnership with Pepsico creates real value to millions of consumers globally. We are confident that even in countries already familiar with Hummus, Obela’s products will gain traction with local consumers and will thus enable us to continue with our global expansion.” (www.strauss-group.com)
