Penny to modernise its regional structure to 'balance performance' | Progresiv
Rewe Group's discount banner Penny has announced that it is modernising its regional structure to focus on five regions, rather than the previous eight, in order to balance the chain's performance. 
The German discounter boasts approximately 2,200 branches, and has said that the size differences between the individual regional portfolios proved to be disadvantageous. The smallest region is Rosblach with only 189 branches, while the largest, Wiesloch, has 404 branches.
Stefan Magel, Divisional Board Member Trade Germany and COO Penny, commented, "The experience of recent years has shown that it is easier for the big Penny regions to make optimum use of resources and thereby achieve better results. With the harmonisation of the regions, we lay the foundation to master the challenges ahead.
“Today, we want to prepare for the demands of tomorrow. [...] However, we will only be able to do this if we use every potential to strengthen earning power and to further increase the debt collection quality."
Magel added, “In addition to sales concepts, assortments, shopfitting/design and marketing, in particular, our internal processes and organisational structures.
"We are now even faster and more effective with the new structure. And above all, we optimise upstream processes and processes for the employees in the markets." (www.esmmagazine.com)
