Management changes for Unilever South Central Europe | Progresiv

Ana-Maria Paslaru, Marketing Director within Unilever South Central Europe, will take over as Country Managing Director for the Baltic Countries within Unilever, starting April 2nd.

The Baltic countries form a business entity in the Central and Eastern Europe (CEE) region, a region of which Unilever South Central Europe is also part of.

Ana-Maria Paslaru has been the Head of Home & Personal Care Marketing of USCE & CEE Home Care since 2015. During this period, she has coordinated national campaigns for Dove, Dero, Clear, Rexona, Omo, Cif, Domestos, Savo brands led the activity of household care products in Central and Eastern Europe. Ana-Maria Paslaru began her career in Unilever in 2007 as management trainee and held several positions in marketing and customer marketing departments.

Following this promotion, Monica Tamas, Senior Category Manager Laundry, will become Home and Personal Care Leader and join Unilever South Central Europe Board. Monica Tamas joined Unilever in 2013, having 13 years of experience in marketing and having helped build Home Care categories.

Unilever is one of the world's leading suppliers of food and personal care products, present in over 190 countries, reaching up to 2.5 billion consumers. The company has 169,000 employees and generated sales of 52.7 billion euros in 2016. More than half (57%) of the company's business takes place in emerging or developing markets. Unilever has more than 400 brands including Persil, Dove, Knorr, Domestos, Hellmann, Lipton, Ben & Jerry, Magnum and Axe.

Unilever South Central Europe, headquartered in Bucharest, coordinates marketing and sales operations in Romania, Bulgaria, Serbia, Montenegro. In 2016, the company, which owns a production unit in Ploiesti, achieved a turnover of 867.15 million lei, slightly higher than the previous year, of 0.3%.