Magnit to begin tests of eGrocery delivery in 2019 | Progresiv

Russian retailer Magnit is preparing to launch a grocery delivery service, with an initial phase to get underway in its home town of Krasnodar this year, according to reports.

Magnit has been slow to accelerate its online initiatives compared to main rival X5 Retail Group, but recently signalled it was exploring a click & collect model as part of a five-year omnichannel expansion strategy.

The move comes as physical and online players alike are ramping up their digital offers in the market, something that is asking searching questions of the leading grocers given the razor-thin margins around eGrocery in the geographically vast and diverse market. (www.kantarretailiq.com)