L'Oréal invests in 5 start-ups | Progresiv

L'Oréal has announced the first five beauty tech startups into their Beauty accelerator.

In May, L'Oréal announced they were investing in Founders Factory, a London-based global digital accelerator and incubator.  Every year, L'Oréal and Founders Factory will support the growth of five high potential startups and co-create two new businesses as part of a yearly incubator programme. They support the growth of these startups by utilising the team of sixty digital experts at Founders Factory and allowing them to access L'Oréal's marketing and research teams.

• InsitU is a startup offering personalised natural skincare.  InsitU's scientific team create signature products, labelled with the customer's name and delivered directly to shoppers' homes. 
• Preemadonna offer a Nailbot device and app that allows customers to design and print art onto their nails using their phone in a matter of seconds.  Shoppers prepare their nails, select the image they'd like, tap print and then in 5 seconds they have instant custom nail art.
• Tallify connects big brands to social media influencers to create campaigns, whilst enabling those influencers to track and monetise their content.
• Veleza is an app-based community of beauty lovers that helps members discover beauty products that match their personal needs.  It provides inspiration, as members post images and selfies, tagging the products that have been used.  There are also discussion forums allowing people to ask questions and receive advice.
• Cosmose uses sophisticated technology that allows retailers to target offline customers via online channels. Cosmose partners with over 300,000 mobile apps and identifies potential offline shoppers and then reaches out to them with relevant online advertising. (www.igd.com)