Lidl’s innovations from across Europe | Progresiv
Lidl has launched innovative initiatives across Europe including a digital assistant and a pop-up garden. It also continues to develop some of its strategic private labels, such as Cien in Spain. 
Lidl launches chatbot in Germany
With shoppers seeking faster access to information, Lidl has launched a new digital assistant in Germany. The chatbot, called LiA, is available via Facebook Messenger. Its aim is to provide customers with information about the weekly offers, location of the nearest stores, tracking status of orders or even career opportunities.
The chatbot will be continuously improved thanks to the knowledge acquired from conversations with users. To engage its shoppers more, Lidl invites them to decide LiA’s look, from two different designs via a voting campaign.
This is the second chatbot launched by the retailer. The first one, Margot the winebot, launched in the UK, helps shoppers to pick wine according to their needs and taste.
Lidl Belgium opens pop-up garden in Brussels’ train station
Lidl opened, for a few days only, a pop-up garden in Brussels’ central train station to celebrate the beginning of spring. It is called Lidl Garden where commuters can rest while discovering the retailer’s garden assortment. It aims to promote the online shop, lidl-shop.be, where the 92 products of the range could be purchased. Smaller articles will also be available in stores over the next few weeks.
Strong growth plans for health and beauty at Lidl Spain
In Spain, Lidl launched a new communications plan to promote its beauty private label Cien. The focus is being put on the quality of its products and the expansion of the range, which stands at 150 SKUs.
New high-quality products such as a DNA anti-aging serum and Cien Nature, using natural ingredients will be introduced. Lidl claims it is the first supermarket to offer beauty products with high-quality active ingredients. It’s a strategic category for growth, in Spain private labels represent only 12% of the market. (retailanalysis.igd.com)
