Kaufland Slovakia introduces ‘Happy Hour’ discounts | Progresiv
Kaufland Slovakia is testing a happy-hour discount scheme, and Kaufland Poland rolls out an apparel private label for children. 
Kaufland Slovakia is testing a discount scheme that takes place between 17:00 and 21:00 and Monday to Wednesday. The scheme offers shoppers 10% discount on their whole shopping but excluding tobacco products.
The happy-hour scheme has a dual benefit for the retailer. First, it will help drive traffic to Kaufland stores in the evenings. Secondly, it will cut food waste by selling perishable items at a reduced price. No announcement by Kaufland Slovakia was made about how long this scheme will last. Spokesperson for the retailer, Lucia Langová, stated that they will “keep analysing and assessing this action”.
In a different development, Kaufland Poland has introduced a new baby clothing private label, Kuniboo, to its stores. The range was created for children up to 4-years-old. Kuniboo clothing will be packaged in paper and cardboard boxes, avoiding single-use plastics. This move is a part of Kaufland’s strategy to expand its private label range. Earlier in 2018, Kaufland introduced a personal care private label, Bevola. (www.igd.com)
