Intermarché to launch a new store concept in France | Progresiv
Les Mousquetaires will inaugurate in September, in the gallery of the Intermarché de Flers (61), their new Bien chez moi banner. An unprecedented store concept aimed at a senior clientele, which will extend over 200 square meters. 
The newspaper Ouest-France reports the holding, on May 22, of a workshop gathering a dozen elderly customers, loyal to the Intermarché banner, invited to speak on the offers and services in preparation in the new store.
This consultation follows a year of work, upstream, group management to prepare the launch of this brand targeting "active seniors".
The future clients of Bien chez moi have been tested on their interest for different offers of advice or service. Organization of games, sports sessions, educational activities on cooking, dietetic foods, digital, innovative products, etc.
The seniors present, reports the regional daily, also expressed their needs for advice in the field of eating, home improvement, and promoted the idea of support services, for shopping or administrative procedures. (www.lineaires.com)
