FRANCE: Leclerc opens first pedestrian drive | Progresiv

Leclerc plans to open a new drive format called ‘pedestrian drive’ in the city center of Lille starting 1 April 2017. The new format targets shoppers living alone, non-motorized and young active individuals. The shoppers order their products on Leclerc Drive and can retrieve it from the pedestrian drive.

The new drive spans on 50 square meters (sq.m.) and is supplied by a drive located in the outskirts of the city. The drive features 12,000 SKUs.

Similar actions were made by Cora, who launched in 2016 the urban drive ‘Cora en ville’ and by Auchan who launched Auchan Direct in 2014 in Paris. (www.kantarretailiq.com)