FRANCE: Auchan planning 1.3 billion euros investment in private label | Progresiv

Groupe Auchan has revealed that it is planning to invest a total of 1.3 billion euros in growing its brand in France over the next three years.

Reuters reported that around 60% of the total will be spent on sore refurbishments and a modernisation programme, which will take into account hypermarkets, supermarkets, and convenience stores that trade under the Auchan name.

The announcement comes ahead of Auchan’s full year results for 2016, which will be published on March 10th.

The retailer also intends to create a joint venture with Système U and Schiever, which will be called Alliance. The groups intend to develop a joint buying centre for the organisation in France in the near future, Reuters reported. (www.esmmagazine.com)