First Supeco discount store opened in Italy | Progresiv
French retailer Carrefour has opened its first Superco discount store in Italy, located in Trofarello near Turin, reports La Repubblica. 
Supeco has taken the place of a Carrefour hypermarket that the retailer had planned to close at the beginning of the year. After negotiations with trade unions, however, Carrefour decided in April to convert the property to a 1,500 square metre discount store.
The new store offers fresh produce, a deli, grill, bakery, and butcher counter. Technically, Supeco is a 'soft discount' store because there are 6,300 products on the shelves, including low-priced items and branded products sold in bulk.
Carrefour plans to open another Supeco store in Borgomanero near Novara and, again, it will replace a Carrefour hypermarket. (www.esmmagazine.com)
