Coca-Cola HBC Romania marks the 10th quarter of sales growth | Progresiv
Coca-Cola HBC Romania, one of the main players in the local soft drinks industry, reported an increase of 5% in the first half of this year compared to the same period last year, marking the tenth consecutive growth for the company, according to the most recent financial report. 
In emerging countries, the first six months of this year marked a 1.9% increase for Coca-Cola HBC compared to H1 2016, Romania, Ukraine and Serbia contributing significantly to this advance. Group business in emerging countries amounted to 533 million unit cases, about 3.1 billion liters. In value, Coca-Cola HBC sales in the region amounted to 1.45 billion euros, up by 9.8% from the first half of the previous year.
Carbonated drinks have grown by about 5%, and according to the report, this evolution was based on the marketing campaigns related to the launch of Coca-Cola Lime and the new formula of Coca-Cola Zero. Water volumes have also grown, and those for Nestea have grown between 7% and 9%, the latter being helped by strong promotional activity and the launch of a new assortment.
The Romanian bottler recently inaugurated a high-speed bottling line for cans in the Timisoara plant with a maximum production capacity of 90,000 cans / hour, the value of the investment amounting to 7 million euros. At that time, Jaak Mikkel, General Manager of Coca-Cola HBC Romania, said: "We are committed to investing further, Romania is a very important market within the Coca-Cola HBC Group and we are very excited about what's next."
Coca-Cola Hellenic Bottling Company is one of the world's largest Coca-Cola bottlers, with operations in 28 countries and a volume of over 2 billion crates per year.
In Romania, in 2016, Coca-Cola HBC reported sales of 167 million unit cases, up by 9% over the previous year. According to the financial results reported by the company to the Ministry of Finance, Coca-Cola HBC reported last year business of 2.22 billion lei, up by 5% over the previous year.
