Carrefour Italia introduces outlet and rural store concepts | Progresiv
Carrefour Italia has opened its first outlet and rural store formats in Italy, the retailer has announced. 
The first outlet format store was opened in the Parco Shopping Centre in Calenzano, near Florence.
The outlet is located next to the hypermarket, covers an area of more than 900 square metres, and offers more than 5,000 discounted non-food references. The discounts range from 30% to 80% on all merchandise categories, including Bazaar, Textile, and Electronics.
The goals of the banner are to optimise the distribution of supplies from other stores in the region, offer a large discount across different product categories, and promoting a strong commitment to fighting waste.
According to recently appointed director of operations, Stéphane Coum, the new outlet format represents some of the fundamental values of the retailer, such as sustainability. At the same time, it proposes innovative solutions such as price competitiveness, he added.
Last week, the French retailer also rolled out the ‘rural’ store format in Italy, with the first 700-square-metre store opening in Giaveno near Turin.
The store features a strong link to the local community, both in terms of its offer of local products and its participation in community activities.
The new format features a bakery, a butcher's counter, a fishmonger, a fresh produce department, and non-food products, as well as an ice cream shop.
Selling more than 9,700 references, including many regional and organic products, the store also offers 70-plus products under the 'Orgoglio del territorio' private-label brand, manufactured by small local producers.
Shoppers can also have lunches, snacks and apéritifs prepared on-site.
Other recent store openings include the new supermarket in Milan's CityLife shopping district, under its 'Vivi di Gusto' Carrefour Market banner, opened in December 2017. (www.esmmagazine.com)
