Carrefour innovations in France and Italy | Progresiv
Local French trade publication LSA has reported that Carrefour has opened its first 24-hour store in France, following successful trials in Italy and Spain. The Carrefour City in Paris’s 7th arrondissement is set to see its already long opening hours extended to enable shoppers to buy from it at any time of the day. Between 23.30 and 07.00 shoppers will use one of eight self-checkouts to pay for their products. If the move proves successful, Carrefour could extend 24 hour operating times to further stores. 
As it looks to evolve its offer at its Bio banner, Carrefour has said it will only sell seasonal fruit and vegetables at these stores. The change is part of Carrefour’s Act for Food programme and follows a three-month trial period. The retailer said the decision was made to meet growing shopper demand for locally-grown organic seasonal produce. To spotlight the change to its offer, Carrefour said it would run an in-store educational poster campaign. The retailer said it will also look to implement the change at four hypermarkets and four supermarkets too.
In conjunction with proximity marketing company JoinTag, Carrefour Italy has said it is looking to use the former’s Kariboo platform to better target shoppers at over 200 Carrefour Market and 40 hypermarkets in the country. Kariboo uses localisation tools, apps, and iBeacons to enable retailers to interact with customers in-store, in front of products, and near the point of sale via targeted push notifications. (retailanalysis.igd.com)
