Carrefour France adopts collaborative shopping platform | Progresiv

Carrefour France has launched ‘Merci Voisin’ (Thanks Neighbour), a collaborative “gig-economy” platform encouraging shoppers to either ask for or shop for others, all for a small fee. The initiative echoes in other Carrefour markets too: in Poland via the ‘SaSiatki’ App and in Belgium via the Bpost’s ‘bringr’ App and is likely to be replicated in other markets.

In the recent period Carrefour has hosted several hackathons across the world and secured multiple partners with whom it focuses on both front-end as well as back-end digital innovations. These are designed to accelerate the integration of digital capabilities and help fend off both direct and indirect competition (deliveroo, UberEats). (www.kantarretailiq.com)