Carrefour France acquires majority stake in meal delivery firm | Progresiv

Carrefour has announced the acquisition of a majority stake in Quitoque, a local firm that delivers meal kits to homes.  No financial details of the deal, or the size of the stake, were disclosed.

Founded in 2014, Quitoque employs 60 people and delivers nearly three million meals throughout France. The subscription-based service offers weekly recipes that can be prepared at home with local, organic and seasonal ingredients.

Following the transaction, will remain managed by its co-founders, who will continue to develop the company alongside Carrefour.  The retail giant said the move will help expand its food e-commerce offer, and is in line with its ambition of creating an “omnichannel universe of reference”.

Carrefour noted: “Quitoque will enable us to strengthen our position in the Foodtech industry in order to provide an omnichannel response to new consumer habits through the combination of proximity, convenience and quality.”

Quitoque added that the deal will “enable us to capitalise on Carrefour’s strengths to accelerate our omnichannel development”. (www.kamcity.com)