Carrefour China tests a new retail concept | Progresiv
Carrefour inaugurated on April 23 a new concept on Beijing that follows the New Retail movement and gives pride of place to imported products that make up 70% of the offer. 
In China, Carrefour multiplies initiatives. After the deployment of the facial payment or the creation of the concept The Market, Carrefour has just inaugurated in its store in Wangfu Zhonghuan, Beijing, a new concept very new retail that contrasts with other formats.
The store covers 700 m² and the offer is concentrated on imported products and strong brands, which represent 70% of the 7000 references offered. As a reminder, in the concept The Market , this type of products does not exceed 20%. The fresh products are also an asset size, especially including a flower selling space. The distributor has also established a French bakery area in addition to a café area so that customers can ask and appreciate the French way of life. (www.lsa-conso.fr)
Photo: www.lsa-conso.fr
