BELGIUM: Delhaize launches 'on the go' breakfast range | Progresiv
Belgian retailer Delhaize has launched a new range of 'on the go' breakfast solutions, entitled 'Fast Break'. The range features six 100% natural breakfast products, including yoghurt, granola, oatmeal, fresh fruit, and chia seed pudding. 
These are packaged in a plastic take away cup, which also includes a spoon. The retailer says that this 'practical format' makes them ideal for 'a quick snack on the move'.
Delhaize adds that this range provides a healthy alternative for customers who skip breakfast at home, with natural products that are free from additives, and high in fibre, as well as vitamins and antioxidants.
The full range includes granola with yoghurt and strawberry; granola with yoghurt, apples and grapes; granola with yoghurt, mango and pineapple; apple oatmeal, raisins and cinnamon flakes; breakfast smoothie with blueberries and strawberries; and coconut chia seed pudding with mango and pineapple. (www.esmmagazine.com)
