Aldi Switzerland targets 300 stores by 2029 | Progresiv

On the opening of its 200th branch in the market, Aldi Switzerland CEO Timo Schuster predicted the discounter would open another 100 locations in the next decade. Aldi first entered the country in 2005 and has since overtaken the likes of Lidl and Spar Switzerland by store count, though it still trails the country’s biggest discounter, Migros-owned Denner, by some margin.

According to Schuster, Aldi will continue to explore urban locations and smaller concepts like the recent small-box store recently opened at Lausanne rail station. According to Aldi, the store, which sizes at a quarter of the normal store area, has seen four times more traffic than a typical outlet since opening. (www.kantarretailiq.com)