Ahold Delhaize expands Etos private label in Europe | Progresiv
Ahold Delhaize has announced it expands its private label Etos assortment to Belgium, Romania, Greece and the Czech Republic. 
Etos, founded almost 100 years ago in the Netherlands, has invested substantially in creating a new look and feel in recent years as it opened new stores, rolled out a new store concept and created own-brand products. Our health and beauty brand has a long history of innovation and is trusted to help customers live healthy and happier lives. In addition to drugstores, supermarkets are an important channel for cosmetics, and having strong own-brand items is of great value. An example of how our local brands can be Better Together, sharing best practices and learnings to become a better place to shop for customers, every day. It is also an example of leveraging “best own brands,” a key element of our strategy.
Etos products are already sold in stores of the American brands (Stop & Shop , Giant, Food Lion, Hannaford, Peapod). (www.kantarretailiq.com)
